The launch of the Mayku Multiplier, required the creation of a complete unboxing experience. The packaging solution is designed to ensure secure transportation of the 68kg unit while also providing a delightful experience for customers and facilitating an easy setup process for the machine.

I led the user experience and visual design of the unboxing process. Running in 2-week sprints, I created packaging and instruction prototypes for user testing and iteration. The goal was to make it easy for users to unbox and start using the product within 15 minutes. Factors such as size, weight, cost, ease of use, and safety were taken into consideration.

In order for users to have a successful unboxing and onboarding experience, the design and instructions needed to work consistently across the outer packaging, manual, instructional stickers, on-screen instructions, and the user's own mobile phone. The positive feedback received about the simplicity of the unboxing experience has been rewarding.