As the demand for Airbnb bookings continued to grow, the supply of listings needed to keep up. An OOH campaign was launched in order to spark interest in becoming a host on Airbnb. The creative featured portraits of real hosts, revealing how listing their space on Airbnb has enriched their lives.

After successfully running in Europe in 2015, the campaign was developed for the global market in 2016. I refined and executed the design system for all campaign assets across print and digital. My rigorous attention to detail ensured that every deliverable met the high design standards expected. The design of the digital banners was particularly well received internally and has since set a "best practice" bar for future campaigns. Below is a condensed overview of a mammoth project.